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Keepin' it Real

Late fees “return” and what it means to you

12.15.05 | 2 Comments

There you go, the return of late fees.

Wait, this isn’t really news now is it. The late fees never really left. They were just massaged with some marketing flim-flam. Yes I whipped out flim-flam. Talk about a royal backfire in the face. Consumers are not stupid - telling me “No More Latefees!” and then secretly charging them if you hold your movie for more than two weeks will not fly. Blockbuster should have bought NetFlix when they had the chance. Too little too late.

Blockbuster wasn’t agile enough to sense changing market conditions. They are now getting trounced by NetFlix and soon TiVo - players who are willing to take a gamble and reap the benefits.

Here’s the take home from all of this… if you do not want to stay flexible, fresh and ontop of your game get in the back of the line behind the people that will. That’s keepin’ it real…

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